Cookie & Data Usage Policy

How We Use Tracking Technologies

At veridynaeon, we believe transparency matters when it comes to data usage. This policy explains how our seasonal financial planning platform employs various tracking technologies to deliver personalised experiences while respecting your privacy choices. Last updated January 2025, this document covers our current practices for veridynaeon.com and related services.

We use several types of tracking technologies including cookies, local storage, session identifiers, and analytics pixels. These tools help us understand how you interact with our financial planning resources, remember your preferences, and provide relevant seasonal advice tailored to UK financial markets.

Types of Tracking We Use

Specific Tracking Methods

Our platform employs several tracking mechanisms that work together to create your personalised experience. These include first-party cookies set directly by veridynaeon.com, third-party analytics services that help us understand user behaviour patterns, and local browser storage for maintaining preferences between sessions.

We also use tracking to enhance our seasonal financial planning features. For example, when you show interest in tax planning resources during the spring months, we might suggest related content about ISA contributions or pension planning that aligns with UK tax year deadlines.

Data Retention and Usage

Different types of tracking data are retained for varying periods based on their purpose and legal requirements. Session data is typically cleared within 24 hours, while analytics information might be stored for up to 26 months to identify seasonal patterns in financial planning behaviour.

We use this information to improve our educational content, develop new financial planning tools relevant to UK markets, and ensure our platform performs well during peak seasons like tax preparation time or end-of-financial-year planning periods.

Browser-Level Cookie Management

Beyond our site-specific controls, you can manage cookies through your browser settings. Each browser handles cookie management differently, so we've provided guidance for the most common options used by our UK-based users.

Impact of Cookie Choices

Declining non-essential cookies won't prevent you from accessing our core financial planning resources, but it may affect some personalisation features. You might need to re-enter preferences each visit, and we won't be able to suggest seasonal content based on your previous interests.

Essential cookies will continue to function regardless of your choice, ensuring you can still access account areas, submit forms, and use our financial planning calculators without interruption.